Steve Crossman

Steve Crossman
COO, HMG Paints

Review Type: Structured Review
Reviewed: 21 July 25

First met: Consultancy 2008-2015.
Prior meaningful contact: Reconnected 2023. No commercial engagement at time of review.

Contribution:
Provided executive-level pre-publication endorsement and later confirmed operational alignment through first live activation site.

Full Review (Published with Permission)

Enjoyed reading the latest offering from the renowned author Tim Fox!

Simple enough to read once or dive into as more of a deep dive / study exercise with a group.

Post-Publication Contribution

LinkedIn Post

Post-Publication Application

Following publication, HMG Paints became the first live Activation site.

The operational excellence approach coached over the past 15 years was formalised through the book and used as shared resource material during Activation support.

This confirmed alignment between:

• The structured OpEx rhythm
• The shared language introduced in the book
• Self-led activation supported where requested

HMG provided the first live confirmation that the book functions effectively as both individual resource and organisational activation tool.

Hexcellence happens

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